JAMIE KENNAWAY
UnAimaginable 2 copy.jpg

Hardee's / #UnAimaginable

#UnAimaginable

In 2022, when ChatBotGPT, MidJourney and Dall:E went up a gear, everyone's anxst did too. Not just the idea of the robots coming for us as a species, it potentially spelled the end of many jobs too. Ai is now finally so good, it's coming for our livelihoods. So we decided to put it to the test with our flagship burger as the main protagonist, and prove to everyone they didn’t need to worry about Ai... just yet.

---- Client: Hardee's Carls Jr.
---- Role: Writer / CD & ECD

Board_UnAImaginable_Hardees_1.jpg
Board_UnAImaginable_Hardees_2.jpg
Board_UnAImaginable_Hardees_3.jpg
UnAimaginable images posts 1.jpg
UnAimaginable images posts 2.jpg
UnAimaginable images posts 3.jpg
UnAimaginable images posts 4.jpg