KEEP UP
COKE ENERGY is the newest energy drink on the market and needed a platform to launch it to Gen-Z and young Millenials. We landed on a simple truth – In today's world, more than ever before it's non-stop and there's no turning off. Just to stay afloat is an endless relentless challenge. Whether it's competing on social media, striving to get through your education, getting ahead in the world, working through the night or partying till the morning – you need COKE ENERGY. Not to "give you wings" but a more relatable truth – just to "KEEP UP".
---- Client: Coca Cola
---- Role: Idea / Writer / ECD