Over the years, I’ve built a rounded skillset across a broad spectrum of clients. A native in digital, experiential, activation, but also film, OOH, and radio – with a sharp eye for writing and art craft. Crucially, all the work you will see in this folio and the awards shown are for pieces I came up with myself, or heavily influenced. On almost all projects, I was the lead creative and writer.
Most recently I’ve been at BBC Creative London, working predominantly on national BBC Brand Campaigns to help in the lead up to the royal charter renewal and solidify the argument for ‘why BBC’. Within that, I’ve been developing a new multi-year platform (and campaign) for BBC to showcase how it is uniquely the real champion of homegrown storytelling – a real point of difference above the competition. I have also worked on tackling world news distrust for BBC World Service and helping launch the new show ‘ASIA with Sir David Attenborough’.
From 2019 to 2023 I helped start independent agency ‿ and us –– winning many clients like Coca Cola, Deliveroo, Adidas and Uber, to becoming the No.23 overall Agency worldwide at D&AD 2023, No.30 Agency worldwide at ONE SHOW 2023 (No.6 Independent Agency worldwide) and Number 16 Agency at ADC 2024. Personally I’ve been ranked No.19 ECD worldwide at D&AD 2023, No.40 at One Show and No.16 at ADC 2024.
Before And Us, I was at BBDO (Dubai) as CD on the Emirates global account, KFC and Snickers and took a large hand in winning many key pieces of business for the agency. My work also won a number of international awards there and helped the Dubai office be No.1 in the region, No.7 worldwide in The Drum / Big Won rankings 2017, No.8 in 2018, and No.2 in the WARC global rankings 2017 (Previously The Gunn Report).
I pride myself on work that has “travelled”, with multiple campaigns repurposed across different global markets (UK, Europe, Australia and USA) including pan-global releases too. My work has been regularly featured by Little Black Book, Ad Age, Adweek, Creative Review, Contagious, Best Ads on TV, and international press.
Recent highlights include being invited to speak in Kyiv at the UNITED24 Summit (President Zelensky’s initiative) about how to keep the attention on the conflict (after working with UNITED24 in 2023). Another highlight was being invited to judge at One Show 2023 (their 50th edition) in the Interactive & Mobile category and the Digital Craft category.
