One-Star Cookbook
Deliveroo UAE prides itself on its delivery quality – guaranteeing dishes turn up just right. Because no matter how good the chef, the ingredients, or restaurant, if a dish is delivered badly, it’s ruined. To promote this, we created The One-Star Cookbook — a tongue-in-cheek collection of 36 unique dishes inspired by real one-star reviews of our competitors' delivery disasters. Whether spilt in the bag, bumped, smashed, or cold, each miss-hap is a reminder that the delivery is a crucial ingredient to the dish, and why Deliveroo's pledge is so important.
---- Client: Deliveroo
---- Role: The Idea / Writer / CD & ECD