Hardee's / Mushroom & Swiss

Mushroom & Swiss

Hardee's wanted us to re-launch their iconic Mushroom & Swiss burger, loved by an older generation, they wanted us to reintroduce it to Gen Z. We decided to put the budget into launching a new fashion label MUSHROOM & SWISS, which celebrated the messy indulgent eating experience the burger is famous for. Every designed couture item was given away as a promo, while the campaign (shot by a Vogue Director) made the needed splash to cut through the clutter.

---- Client: Hardee's Carls Jr.
---- Role: Idea / Writer / CD