Enter Ozworld
Adidas Originals wanted to promote their newly created metaverse world Ozworld, where anyone can come pick an Avatar that summarises their character in the unique Ozworld style – the perfect way to hit Gen-Z with the new collection of Ozworld shoes and apparel. We decided to promote this new destination like any new self respecting destination does so these days – hiring some influencers – in a stunt that linked the Meta-verse to the Real-verse.
---- Client: Adidas
---- Role: Writer / CD & ECD