The Undeniable Street View
To shine a new light on the horror Ukrainian civilians are living through at the hands of the Russian invading forces, we made the world's first interactive Street View of a war zone with over 100km of Street View film shot across 6 war torn cities. Working with UNITED24 (President Zelenskyy's government fundraising and media initiative) – the site attracted 5.5M visitors from 154 countries who effectively became witnesses to a horrifying unfolding crime. The site was picked up across the world news cycle, featured by the BBC World News and multiple major outlets globally, garnering over $150M of "free pr".
As a result, I was then invited to speak at the first UNITED24 SUMMIT in Kyiv on the subject of weaponising creativity, to keep the world's attention and commitment to their cause. I was later also presented with an award from the government organisation for the work.
---- Client: UNITED24
---- Role: The Idea / Writer / CD & ECD