JAMIE KENNAWAY
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BBC / Asia

Nature’s Gladiators, Traitors and Dancers

To promote the new series of ASIA across social, we thought how to convince existing BBC audiences who already love certain big flagship BBC shows, that they should watch ASIA? So we focussed on the insight that if we look closely enough, we can recognise all the drama and plot twists in our most loved BBC shows play out within Asia’s nature — from betrayal, to gladiatorial fighting, and even ballroom dancing, ASIA has it all. So using some of our most famous current I.P.s we cut together a fun campaign.

---- Client: BBC
---- Role: Idea / Writer