Ride United
Briefed with the Global Football World Cup spot for Uber (Reporting directly to UBER head office Amsterdam), we created a platform based on the idea that no matter who we all support, we should be united by our shared love of the beautiful game. We launched a "ride-share" promotion rewarding fans for sharing Ubers together to and from matches, with a TV and outdoor campaign to promote it.
---- Client: Uber
---- Role: Idea / Writer / CD & ECD