Intense Times
KFC came to us with a special limited innovation to their main "on-the-bone" chicken. In partnership with Tabasco they created an insanely powerful marinade with triple fried batter. Just one bite of this chicken felt like an assault on all your senses – from the crunch and the heat, to the tang and the scent. Naming it Firecracker chicken we launched it by bringing the experience of eating it to life. The film spot achieved a 87% View Through Rate on YouTube and Social.
---- Client: KFC
---- Role: Idea / Writer / CD