Approved by Real Italians
When KFC came to us to launch their new Chizza invention (a pizza made with KFC chicken for a base with pizza toppings), we decided to get the ultimate endorsement possible – from real life Italians. Though it was probably a crime against 'pizza' in Italy, we were optimistic. So we flew to the birthplace of pizza to get their approval. This spot ran in Holland, France, as well as MENA.
---- Client: KFC
---- Role: The Idea / Writer / CD