On-Time Tastes Better
Deliveroo UAE wanted to be the market leader on 'punctuality' and delivery times. One of the ways they did this was through a guarantee ensuring your food arrives when they say it will, or you get a significant refund. We launched the "On-Time Guarantee" –– a pledge that we brought to life through a tv and social campaign, highlighting a simple insight that food delivered on-time, tastes better (literally and metaphorically).
---- Client: Deliveroo
---- Role: Idea / Writer / CD