BBC World service / Don't Trust The News

Don’t Trust The News

Studies show that 60% of the population don’t trust the news. And when it comes to the world, the figures aren’t much better. Despite BBC’s strict code of conduct to be the most impartial and in-depth and verified news source, the global distrust has effected BBC’s standing too. So, to promote BBC News World Service, we said ‘You’re right. You shouldn’t trust the news’. A bold message which once followed through, tells people all the reasons they shouldn’t trust the news, unless… it does all the hard yards we do.

---- Client: BBC
---- Role: Senior Creative / writer — Original idea by Ricardo Porto, made with Simon Lotze (CD) Lisa Pettit and Kareem Elshehawy