Stop The Hunger
YouTube Prerolls are the most ignored medium in the world of marketing, and people want to skip them as fast as possible. So we decided to turn the humble preroll into a game you can play – using the only button available to play with – the pause button. We created different hungry characters who are having a breakdown, and with an edit trick, allowed people to help them catch a Snickers bar at the right time, returning the characters to normal.
---- Client: Snickers
---- Role: Creative / Writer / CD
Please play the game by using the Pause button.
Please play the game by using the Pause button.